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Representation matters: Why measurement of diverse audiences is critical for the media industry

1 minute read | July 2023

At this year’s Cannes Lions, Deirdre Thomas, Chief Product Officer of Nielsen spoke with Gonzalo Del Fa, President GroupM Multicultural and Roberto Ruiz, Executive Vice President, Research, Data & Analytics at TelevisaUnivision as they discussed the importance of accurately measuring diverse audiences. Taking a deep-dive into how big data, calibrated by panels, is critical in accurate audience measurement in the face of growing media fragmentation.

Check out the on-demand session below to learn more about these key topics:

  • Ensuring accurate audience representation for all people  
  • How best to leverage measurement solutions to reach diverse audiences in a fragmented ecosystem

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