At this year’s Cannes Lions, Deirdre Thomas, Chief Product Officer of Nielsen spoke with Gonzalo Del Fa, President GroupM Multicultural and Roberto Ruiz, Executive Vice President, Research, Data & Analytics at TelevisaUnivision as they discussed the importance of accurately measuring diverse audiences. Taking a deep-dive into how big data, calibrated by panels, is critical in accurate audience measurement in the face of growing media fragmentation.
Check out the on-demand session below to learn more about these key topics:
- Ensuring accurate audience representation for all people
- How best to leverage measurement solutions to reach diverse audiences in a fragmented ecosystem
Learn how Nielsen is meeting the moment with Nielsen ONE.