Every moment tells a bigger story
Every game, every play is an opportunity to connect with fans if you know where to look. Nielsen delivers the media intelligence you need to meet them in the moment and deliver game-winning campaign results.
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Win with
intelligence.
Featured
Your Definitive World Cup Primer
Football, or soccer as it’s known here in the U.S., is the most popular sport in the world. American fandom has been on the rise, and international competitions are at the center of that growth.
Report
6m read
Craft a Winning Strategy
Nielsen delivers the full-funnel media intelligence you need for growth, including competitive intelligence, valuing your sports investment, and ensuring you’ve reached your customers.
Market
Intelligence
Understand where your competitors are (and aren’t) showing up with their ad spend.
Sports
Analytics
Know your fans and see the value of sponsorships.
Campaign Optimization
Ensure you are reaching your target audience and hitting your KPIs.
Experience
the intelligence
live
Join Nielsen for these events and explore The Game Behind the Game.
June
22-26
CANNES
The world’s eyes are on the pitch, but for the most ambitious brands at Cannes Lions, the real breakthrough is happening in the arena of media intelligence. As the FIFA World Cup 2026™ takes center stage, we’re capturing the pulse of a global audience to help you resonate where it matters most.
This year, Nielsen returns to the Hotel Martinez to bridge the gap between cultural fandom, the creator economy, and the data that drives creative excellence.
