Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Solutions
Data Center
Relevance
Newest
Oldest
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.