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Shaken & Stirred Milennials | Nielsen Local

0 minute read | September 2013

This infographic illustrates where Millennials age 21+ drink and purchase alcohol. It also explores their media consumption habits, demographics and local market behaviors. By understanding the places where Shaken and Stirred Millennials are most likely to see messaging and ads, marketers can efficiently target this consumer group that is still establishing their tastes and cultivating their palates.