Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

An Era of Growth: The Cross-Platform Report Q4 2013

1 minute read | March 2014

This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.

With this in mind, we have migrated the reporting of mobile use and mobile video use within this report from data taken from our mobile insights survey to metered data through electronic mobile measurement. With this we see some trend breaks as we migrate to a more precise and consistent reporting of mobile consumption, one that is based on measured behavior.

Content in its many forms is a constant draw and the American consumer continues to show us that they want to be entertained and engaged. Media fragmentation drives us to continue to ensure that measurement meets the growing demands to follow that consumer from point of contact to point of purchase.

The Digital Divide

When looking at U.S. smartphone users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web. In fact, while all smartphone users spent 89 percent of their mobile media time in Q4 2013 using mobile apps, women spent nearly an hour-and-a-half more than men using mobile apps.

Related tags:

  • Personalized FAST experiences will stand out with TV audiences

    Learn how metadata normalization and enrichment can power better FAST experiences.

  • As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending

    As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.

  • Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school

    The lead up to fall is always a transitional period for the TV calendar, and this August was no different.