The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer Live to recorded television, and that they gravitate towards the largest available screen.
The majority of screen time is spent with broadcast TV; most viewing is Live; household take-up of new technologies continues to grow.Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types.
Broadcast TV viewing is robust, at nearly 96 hours per Australian each month. Smaller, mobile devices create additional opportunities to consume television and other video content, complementing the time people spend watching TV in their homes.
Multi-Screen Report Q3, 2013 – Summary of Key Findings:
- Australians watch on average 95 hours and 51 minutes (95:51) of broadcast TV on traditional television sets per month.
- 93% of all TV viewing is Live, with Playback of broadcast content that viewers’ record and watch within seven days accounting for 7 percent (7:10 per month).
- Playback between eight and 28 days of original broadcast accounts for less than one percent of all TV viewing in the 28-day period.
- 99 percent of homes have converted to digital terrestrial television (DTT), with 89 percent having converted every working set in the home to DTT.
About The Australian Multi-Screen ReportThe Australian Multi-Screen Report, released quarterly, is the first and only national research into trends in video viewing in Australian homes across television, computers and mobile devices. It combines data from the three best available research sources: the OzTAM and Regional TAM television ratings panels and Nielsen’s national NetView panel, Consumer & Media View database and Australian Connected Consumers Report.