02_Elements/Icons/ArrowLeft Back to Insight

Insights > Media

Nielsen TV: Trends in U.S. SVOD Viewing

1 minute read | April 2015

As both consumers and content creators know, there’s an abundance of choice when it comes to video these days. And subscription video-on-demand (SVOD) services in the U.S. represent one area that’s picking up momentum, growing about 5% over the past year. So who is the current SVOD consumer? As Peter Katsingris, SVP, Audience Insights, explains, the typical on-demander has a unique consumer profile, and that make-up has a notable effect on how they use their devices and watch video.

Related Content:

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.