As both consumers and content creators know, there’s an abundance of choice when it comes to video these days. And subscription video-on-demand (SVOD) services in the U.S. represent one area that’s picking up momentum, growing about 5% over the past year. So who is the current SVOD consumer? As Peter Katsingris, SVP, Audience Insights, explains, the typical on-demander has a unique consumer profile, and that make-up has a notable effect on how they use their devices and watch video.

Related Content:

• Gold Coasts: Streaming Services Are Making a Local Impact from the Outside In, April 15, 2015
• Stream Engines: Subscription Video Services Give Options to Consumers Looking to Spend on Content, March 11, 2015
• The Total Audience Report: Q4 2014, March 11, 2014