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Super Bowl LII Draws 103.4 Million TV Viewers, 170.7 Million Social Media Interactions

1 minute read | February 2018

According to preliminary results from Nielsen, the telecast of Super Bowl LII on NBC, which ran from 6:31 ET p.m. to 10:25 ET p.m., drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.

The game, which had a preliminary 43.1 U.S. household rating and was viewed in an average of 51.5 million homes, featured high-flying offensive performances as Nick Foles and the Eagles captured Philadelphia’s first-ever Super Bowl title.

Preliminary estimates also found that 68% of U.S. homes with televisions in use were tuned into the Super Bowl LII telecast.

According to preliminary estimates for Super Bowl LII on Universo, 542,877 people (P2+) tuned in.

The last time the Patriots and Eagles met in the Super Bowl was in 2005, when 86.1 million viewers tuned in to watch the Patriots win back-to-back titles.

In terms of the social nature of the big game, there were 170.7 million social media interactions across Facebook, Instagram and Twitter in the U.S. about Super Bowl LII on NBC on Feb. 4, 2018.

The top three most social minutes of the telecast on Twitter occurred at 10:20 ET p.m., during which 240,000 Twitter interactions were sent discussing the Eagles winning, 8:35 ET p.m., during which 150,000 Twitter interactions were sent discussing the Pepsi Halftime Show, and 10:06 ET p.m., during which over 129,000 Twitter interactions were sent discussing Tom Brady’s fourth-quarter fumble.

There were 122.1 million organic interactions on Facebook in the U.S. about the game, with 62% of these interactions sent by females and 32% sent by people aged 34 and under.

On Instagram, the New England Patriots owned account saw 1.2 million engagements while the Philadelphia Eagles owned account saw 1.1 million engagements.

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