Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

Affluent and Educated

1 minute read | May 2019


In today’s 24/7 news landscape, consumers have a plethora of programming and platforms to choose from. Even amid the debates about ways to parse fact from fiction, Americans continue to watch the news to stay up-to-date in an era of mass information and accessibility. Furthermore, people aren’t just keeping tabs of the news in their homes; they’re also watching on linear TV when they’re on the go, whether it be at work or even in a bar.

To zero in on where consumers are most apt to tune into the news when they’re away from their homes, in November 2018 after midterm election week, Nielsen fielded two surveys (one for the general population and one for the Hispanic population) to better understand out-of-home (OOH) broadcast, cable and local news live viewing behavior on linear TV among adults 18 and older. The surveys examined who these news viewers are, their reported live viewing preferences and engagement with ads.

Watching news on linear TV out of the home

  • Seen on screen: The importance of disability representation

    Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…

  • Playing the game: Breaking the bias with women influencers in sports and gaming

    Working with female influencers is a winning move for brands looking to create an authentic connection with their…

  • #BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media

    In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative,…