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Adapting Advertising to a New Normal: Insights, Trends and the Path Forward During COVID-19

1 minute read | May 2020

The novel coronavirus (COVID-19) is having a profound impact on consumer lives across the globe. With many consumers in the U.S. still sheltering in place, media consumption is increasing across devices and shopping behaviors are shifting.

As people adapt to a new way of living, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your business?

Watch the webinar recording to gain insight into:

  • Shifts in Media Consumption: Access exclusive consumer insights and trends;
  • Why You Should Continue to Invest in Advertising: Use measurement to prove that marketing is not discretionary spend; and
  • How to Adapt for Success: Obtain key marketing strategy action items to ensure marketplace success today and tomorrow.