As we cope with the realities amid COVID-19, consumers are finding and purchasing cars in new and different ways. With Hispanic, Black and Asian Americans making up 40% of the U.S. population, understanding how these consumers spend their time and the best ways to reach them is crucial to creating a marketing campaign that stands apart, resonates and breaks through the clutter.
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.
To get additional insights and analysis on the advertising industry and learn about the best way to reach multicultural auto buyers, download Nielsen’s Annual Auto Marketing Report.