Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights > Marketing performance

Granular data drives better accuracy in your market predictions

1 minute read | September 2022

Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that advertisers need to navigate to achieve marketing success. So, is your marketing mix accounting for these differences? In this special collaborative report between Nielsen, Google and Meta on Marketing Mix Modeling (MMM), we bring to you an in-depth analysis of 19 Nielsen models from Japan to showcase how regional-level data compares to national-level data. The report details:

  • Why gathering the right level of data is key
  • The correlation between data granularity and forecasting accuracy
  • How a more precise MMM model can help you make better marketing decisions across different markets.

This report is available in English and Japanese. To download the report in your preferred language, toggle the language option in the main menu.