Building brands with emerging media
What do podcast ads, influencer marketing and branded content have in common?
They share the same key factors for driving brand lift.
Marketers understand how these emerging media execute on reach. However, there has been very limited research on how they deliver on brand building—until now.
Our report pinpoints exactly what moves the needle for brand building across branded content, influencer and podcast marketing.
In this report you’ll discover:
- The 5 key factors that drive brand lift
- Advertising impact on brand KPI growth
- Emerging media’s ROI potential