Nielsen Insights on Women’s Sports · 10 Powerful Stats
10 Ways Women Are Reshaping Sports & Driving Fandom
46 Billion Minutes of Viewing and Counting
Viewership is up. “No interest” is down. In clear numbers fans are telling brands to show up. Get 10 of the top signals that are convincing marketers to add women’s sports to their lineup.
Did you know?
There’s been a 71% increase in women’s sports minutes viewed since 2022? It’s over 46 billion minutes last year alone.
Here’s another:
Fans are more vocal than ever about which brands deserve their loyalty. More than half say brands and sponsors should be investing more in women’s sports.
We compiled the Top 10 Stats that matter most for anyone planning a media buy, a sponsorship, or a campaign around women’s sports this year. Learn which women’s broadcast out-indexed its male counterpart on female audience share and the sponsorship conversion number that beats several men’s leagues outright.
