Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Insights
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Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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Insights | 26-01-2022
Nielsen audience activation on social campaigns
Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical…
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Insights | 02-06-2020
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before…
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Insights | 24-10-2018
How Time of Diagnosis Affects Cancer Survivors’ Media Behaviors
The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so…
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Insights | 30-04-2015
Case Study: Shaking Up Health Care Tech With Consumer-Powered Designs
When Care Innovations began developing its online Health Harmony platform that helps patients, their families…
