Seasonal Archives

Insights | 06-05-2024

These are five outcomes-focused KPIs that help marketers show impact and unlock budget.

Insights | 19-10-2023

In the crowded horror genre, modern metadata can help streaming services scare the right audiences.

Insights | 14-11-2022

For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to…

Insights | 03-12-2020

Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and…

Insights | 23-11-2020

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

Insights | 20-11-2017

From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand…

Insights | 15-12-2016

When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal…

Insights | 08-12-2016

In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers…

Insights | 30-11-2016

Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these audible…

Insights | 21-11-2016

Holiday music has proven to be a huge success across the country’s radio airwaves. Over the last several years, the…

Insights