Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
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