The way we think about the audience has changed, which presents planners with an unparalleled opportunity to improve investment performance.
Today’s audiences live within a rich ecosystem of fragmentation and personalization where information and entertainment are accessible everywhere. This multi-device, multi-platform environment has created a need to answer different questions, ones that enable true audience connection and value such as, “How are they engaging?” and “What are their other interests beyond our focus?”
The shift away from targeting broad, static demographics and toward personalized, dynamic engagement is the gateway to more effective campaigns that deliver superior ROI. Nielsen’s media intelligence answers the questions that help you demystify the media landscape and move forward with confidence.
Seizing the upfront advantage
We’ve followed ongoing audience trends closely to develop the essential 2026 Upfront Planning Series, specifically designed so you can make the most of this year’s upfront marketplace. Each guide offers precise insights into today’s media climate, ensuring your strategy will align to the specific consumption patterns of your highest-value growth audiences.
Three guides. One focus.
The new ad supported universe guide shows that, while each area of ad supported TV offers its own opportunities, the key to winning in the modern, three-pillared television ecosystem requires a holistic approach where planners view linear TV, Free Ad Supported TV (FAST), and other ad supported streaming (Non-FAST AVOD) as a single, scalable ecosystem.
The Precision in play: Optimizing multi-platform sports investments guide outlines the evolving multi-platform landscape for live sports, how the same event broadcast on different platforms draws different audiences, and the growing strategic opportunities these trends offer advertisers to engage with sports fans.
The Planning for growth audiences guide explores the gap between the ways diverse audiences consume media and where many brands allocate ad spend—and how to align the two to optimize investments. It also looks at ways diversifying your streaming mix can capture hidden reach.
Explore the complete Nielsen 2026 Upfront Planning Series and move forward with confidence with a unified strategy that maximizes reach and efficiency in today’s complex media environment.
