New York, NY – April 5, 2018 – Nielsen’s commitment to evolving measurement of the media landscape has been unwavering over the past 68 years, and is even more resolute in the face of rapid fragmentation that we see today. We support NBCU’s efforts to evolve measurement, and Nielsen’s TV and digital ad currency play a critical role. We’ve been working closely with NBCU and other key industry leaders on solutions to expand the currency definition so that it takes into account cross-device consumer viewing behavior as well as media owners’ desire for more flexibility in receiving currency credit for audiences to ads. NBCU’s announcement today is a reflection of this work, and we look forward to our continued partnership as we collectively develop and implement new innovations in measurement.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com
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