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10% Lift In Time Spent By Australians Engaging With News Content

1 minute read | February 2019

SYDNEY, AUSTRALIA, 11 FEBRUARY 2019 – Today, Nielsen has released to market the January 2019 Digital Content Ratings tagged data news rankings. After the holiday period, the total time audiences spent engaging with news content saw a 10% lift when compared with December 2018. In January, audiences spent an average of 1.7 billion minutes viewing news content with persons 55+ being the most engaged demographic by share of time (43%).

For this month, was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (8.5 million) and then (8.5 million).

Next in the Nielsen news rankings was (8.3 million), followed by Daily Mail Australia (6.3 million) and Yahoo! (4.7 million) in sixth position.

In seventh position was The Guardian (4.5 million), followed by The Age with a unique audience of (3.9 million). In ninth place was Fairfax Digital Regional Network (3.8 million) and The West Australian (2.9 million) in tenth place.     

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit



Eleanor Saxton

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