Agreement Includes Local TV Rating Services, Audio, and Digital Ratings for Entravision’s 22 Predominantly Spanish Language Markets
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
“As Entravision continues to engage Hispanic and Latino consumers, it is imperative that our television stations are well equipped to provide measurement of Spanish language audiences as we execute our multi-platform strategy,” said Karl A. Meyer, CRO of Entravision. “Nielsen’s ability to measure Spanish-language audiences was a critical factor in this decision, as no other company directly measures over-the-air audiences or has the commitment to full representation of Hispanic viewership.”
Entravision also cited Nielsen’s commitment to improving methodology and the ability to measure audiences in a fragmenting media landscape as important considerations in choosing Nielsen.
“Entravision is a global media company that is known for engaging Latino audiences in the U.S., Mexico and other markets in Latin America and is an industry leader in the Hispanic market,” said Catherine Herkovic, EVP and Managing Director, Nielsen Local TV. “We are delighted to expand our relationship with Entravision. Nielsen is committed to measuring the total audience, and ensuring full viewer representation. Nielsen shares Entravision’s dedication to diversity, and has made significant recent investments in the local television business that support this. Nielsen is the only company that can offer true persons measurement capturing diverse audiences.”
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.