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Nielsen Names Alicia Olson-Keating As Managing Director, Television Audience Measurement Australia

3 minute read | May 2021

Sydney, 11 May 2021: Nielsen Holdings plc (NYSE: NLSN) announced today that Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement (TAM), effective June 22, 2021.  

Olson-Keating brings over 30 years of experience in the media industry, in Canada and most recently in Australia. She has also held positions within media industry boards and councils including Numeris, IAB, and OzTAM. She has strong industry experience in disciplines that span strategy, research, data, analytics and insights, audience measurement and key currency rollouts.

In her most recent role, Olson-Keating was Head of Audience Data and Insights at ABC, where she developed a cross platform audience narrative with a strong data and insights footprint across the business, and drove organisational change.

Nielsen TAM Australia’s principal clients are OzTAM and Regional TAM, the country’s official sources of TV ratings data for free-to-air and subscription television channels. Together they are working to launch Australia’s forthcoming Total TV reporting and planning database, Virtual Australia (‘VOZ’).  

“We’re thrilled to welcome Alicia to Nielsen. Understanding evolving audience behaviour is complex with the number of platforms and content available to audiences. Alicia’s reputation as a trusted industry leader is critical as we continue to support our clients with new service development,” commented Toni Petra, EVP Measurement Nielsen. 

OzTAM CEO Doug Peiffer commented: “Over the past several years Alicia has made impressive contributions to our industry in pursuit of audience measurement excellence. OzTAM welcomes Alicia’s appointment and we look forward to working with her as we progress the VOZ rollout and continue to enhance the core linear TV and BVOD currency metrics.” 

Olson-Keating said: “I am very much looking forward to joining the Nielsen team and to partnering with OzTAM, Regional TAM and the industry to deliver the vision in advancement of cross-video measurement, whilst improving operational outcomes. This is an exceptional time in media. Nielsen plays a critical role in applying strategic thinking, experience and innovation to ensure we are driving forward in capturing linear TV and video consumption, while understanding and adapting to changes in Australia.

“I am excited to work closely with OzTAM and Regional TAM and continue the development of VOZ, which has a tremendous amount of brain power and support. VOZ will be a great introduction to this market. Kudos to all involved to get it to the finish line.” Olson-Keating added. 

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at or and connect with us on Twitter, LinkedIn, Facebook and Instagram.



Sara Guainazzi