News Center >

Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role

2 minute read | May 2022

Singapore, 9 May 2022 –  Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth. 

Arnaud has held a number of leadership positions in the insights and data advisory sectors, in a wide-variety of markets and industries in APAC, Latin America, Middle East, Africa and Europe throughout his career. Arnaud has also been a continuous advocate for digital and tech development, having held leadership roles for service lines such as Interactive Services, Social Intelligence, and Strategic Development.   

Arnaud Frade, the new SVP and Head of Commercial Growth APAC, said, “I’m really looking forward to this new chapter of my career at Nielsen and continuing to participate in industry milestones as a thought leader in understanding media trends, audiences and retail amidst the pace of transformation brands are experiencing. Advertisers and media owners have enormous growth opportunities through the evolution of mobile, streaming, social and TV platforms. Nielsen is uniquely placed to navigate audience engagements through this evolution and I’m thrilled to be at the heart of this story.”

“With the appointment of a talented senior leader like Arnaud, we’re committing to the industry that we’re here to support our client’s growth as they navigate the industry transformation. Arnaud’s deep industry and regional experience will empower our clients with independent and actionable intelligence so they can connect and engage with their audiences even more deeply. At Nielsen, our data enables connections between people and media to fuel the global advertising and content marketplace. I’m thrilled that Arnaud has joined my senior leadership team to drive this growth story even further,” said Rob Gilby, President of Nielsen, Asia Pacific. 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at or and connect with us on social media.



Eleanor Crum

+61 404 967 574