Nielsen Ad Intel delivers insights to optimise your advertising strategy
Singapore 17 August 2022 – Nielsen releases insights on the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in 10 markets in Asia Pacific leveraging its Nielsen Ad Intel solution.
Arnaud Frade, Head of Commercial Growth for Nielsen Asia-Pacific said: “In today’s complex and crowded media landscape, audiences have access to more content across more platforms than ever before. To stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.
“According to Nielsen’s ROI Report, media spend needs to be between 1% and 9% of revenue to stay competitive. It is crucial for marketers to continue to turn to Nielsen Ad Intel for quality intelligence, to differentiate themselves from the competition and to carve out the best path forward for their brand or media property.“ Frade added.
The insights released today provide a glimpse into the Nielsen Ad Intel solution available to help boost marketers’ ad strategies. In this release, Nielsen highlights the biggest 20 advertisers and industry spenders in ten Asia Pacific markets: Australia, Indonesia, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
Nielsen Ad Intel reveals that while spending varies according to each market, the biggest advertisers are within consumer goods, retail, communications and food across the reported markets during the first half of 2022. In industry rankings, governments across the region boosted ad spending during the first half of 2022.
Download the data here to broaden your competitive intelligence.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.