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Capitol Broadcasting Company renews multi-year local TV measurement deal with Nielsen

2 minute read | February 2023

Renewal agreement includes audience measurement solutions for three local TV stations across Raleigh and Wilmington in North Carolina

NEW YORK February 27, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Capitol Broadcasting Company, Inc., a multimedia communications company based in Raleigh, North Carolina.

As part of the deal, Capitol Broadcasting will continue to utilize a suite of Nielsen solutions for three of its local TV stations—WRAL and WRAZ in Raleigh, NC, and WILM in Wilmington, NC—including Nielsen Local TV View (NLTV), which provides audience measurement metrics to local TV stations across measured markets, and Nielsen Scarborough, which provides survey-based insights that connect the dots between media consumption and buying behavior at a local and national level.

“Given Raleigh has an above average penetration of BBO homes, it’s important for us to have a partner that can properly measure this part of the sample,” said Joel Davis, Vice President and General Manager at WRAL-TV and FOX 50 WRAZ-TV. “We know many of these homes still watch local news and programming.”

“We are thrilled to continue to serve Capitol Broadcasting as their audience insights provider,” said Catherine Herkovic, EVP, Managing Director, Audio and Local TV at Nielsen. “We look forward to delivering data that showcases the value of Capitol Broadcasting to advertisers, and ultimately contributes to their ongoing success.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About Capitol Broadcasting Company, Inc.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.