June is the first month of summer, which, along with sunny weather, also means audiences typically spend less time watching TV. This year was no different, as Poles watched an average of 6 minutes less video content per day in June than in May. Streaming accounted for slightly less TV usage in June (6.4% vs. 6.5% in May). YouTube was the streaming leader for a second straight month, growing its share to account for 1.8% of TV, remaining ahead of Netflix, whose share decreased slightly to 1.5% (from 1.6% in May). However, Netflix PC/laptop usage did increase by 19% in June as compared to May.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.