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Super Bowl LVIII Draws 123.7 Million Average Viewers, Largest TV Audience on Record

4 minute read | February 2024

NEW YORK February 13, 2024 An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned in to watch the kid-friendly broadcast on Nickelodeon and Nick-at-Nite.

The overtime thriller between the San Francisco 49ers and the Kansas City Chiefs drew a combined average household rating of 43.5, and combined household share of 83. In total, year-over-year viewership was up 7.4% from 2023. 

“We are excited to work with the NFL, CBS, Paramount+, Nickelodeon and Univision to capture the full breadth of audience engagement for this record breaking Super Bowl,” said Nielsen CEO Karthik Rao. “No matter how or where viewers watch the game–at home with family and friends, at a bar, or streaming–Nielsen has the advanced measurement capabilities to capture the audience for the biggest TV event of the year.”

The broadcast of Super Bowl LVIII ran from approximately 6:40 PM ET to 10:45 PM ET on CBS, Univision, Nickelodeon and Nick-at-Nite. Audience estimates are also inclusive of digital (DTVR) and Out-Of-Home (OOH) viewing, and viewing via MVPD/vMVPDs, Paramount+, and digital properties of CBS Sports, Univision and the NFL, including NFL+.

Historical Super Bowl Audience Data
U.S. Television Audience Estimates
Super BowlNetwork(s)Total Viewers P2+HHLD RatingDate
LVIIICBS, Univision,
Nickelodeon, Nick-at-Nite
123,714,00043.5Feb. 11, 2024
LVIIFOX
FOX Deportes
115,096,00040.7Feb. 12, 2023
LVINBC
Telemundo
101,470,00037.9Feb. 13, 2022
LVCBS
ESPN Deportes
95,877,00038.4Feb. 7, 2021
LIVFOX
FOX Deportes
102,086,00042.0Feb. 2, 2020
LIIICBS
ESPN Deportes
98,950,00041.4Feb. 3, 2019
LIINBC
Universo
104,016,00043.1Feb. 4, 2018
LIFOX
FOX Deportes
111,973,00045.3Feb. 5, 2017
SB 50CBS
ESPN Deportes
112,336,00046.6Feb. 7, 2016
XLIXNBC
Universo
114,810,00047.5Feb. 1, 2015
XLVIIIFOX
FOX Deportes
112,752,00046.7Feb. 2, 2014
XLVIICBS108,693,00046.4Feb. 3, 2013
XLVINBC111,346,00047.1Feb. 5, 2012
XLVFOX111,041,00046.0Feb. 6, 2011
XLIVCBS106,476,00045.0Feb. 7, 2010
XLIIINBC98,732,00042.0Feb. 1, 2009
XLIIFOX97,448,00043.1Feb. 3, 2008
XLICBS93,184,00042.6Feb. 4, 2007
XLABC90,745,00041.6Feb. 5, 2006
XXXIXFOX86,072,00041.1Feb. 6, 2005
XXXVIIICBS89,795,00041.4Feb. 1, 2004
XXXVIIABC88,637,00040.7Jan. 26, 2003
XXXVIFOX86,801,00040.4Feb. 3, 2002
XXXVCBS84,335,00040.4Jan. 28, 2001
XXXIVABC88,465,00043.3Jan. 30, 2000
XXXIIIFOX83,720,00040.2Jan. 31, 1999
XXXIINBC90,000,00044.5Jan. 25, 1998
XXXIFOX87,870,00043.3Jan. 26, 1997
XXXNBC94,080,00046.0Jan. 28, 1996
XXIXABC83,420,00041.3Jan. 29, 1995
XXVIIINBC90,000,00045.5Jan. 30, 1994
XXVIINBC90,990,00045.1Jan. 31, 1993
XXVICBS79,590,00040.3Jan. 26, 1992
XXVABC79,510,00041.9Jan. 27, 1991
XXIVCBS73,852,00039.0Jan. 28, 1990
XXIIINBC81,590,00043.5Jan. 22, 1989
XXIIABC80,140,00041.9Jan. 31, 1988
XXICBS87,190,00045.8Jan. 25, 1987
XXNBC92,570,00048.3Jan. 26, 1986
XIXABC85,530,00046.4Jan. 20, 1985
XVIIICBS77,620,00046.4Jan. 22, 1984
XVIINBC81,770,00048.6Jan. 30, 1983
XVICBS85,240,00049.1Jan. 24, 1982
XVNBC68,290,00044.4Jan. 25, 1981
XIVCBS76,240,00046.3Jan. 20, 1980
XIIINBC74,740,00047.1Jan. 21, 1979
XIICBS78,940,00047.2Jan. 15, 1978
XINBC62,050,00044.4Jan. 9, 1977
XCBS57,710,00042.3Jan. 18, 1976
IXNBC56,050,00042.4Jan. 12, 1975
VIIICBS51,700,00041.6Jan. 13, 1974
VIINBC53,320,00042.7Jan. 14, 1973
VICBS56,640,00044.2Jan. 16, 1972
VNBC46,040,00039.9Jan. 17, 1971
IVCBS44,270,00039.4Jan. 11, 1970
IIINBC41,660,00036.0Jan. 12, 1969
IICBS39,120,00036.8Jan. 14, 1968
ICBS26,750,00022.6Jan. 15, 1967
INBC24,430,00018.5Jan. 15, 1967

SOURCE: Nielsen

Press Contact

Lauren Pabst, Nielsen 
lauren.pabst@nielsen.com