Insights | 16-12-2024
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Insights
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Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
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Insights | 05-08-2024
The crucial role audio plays in marketing strategies
Bob Pittman on the role audio plays in marketing strategies
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Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
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Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
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Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped…
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Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
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Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched…
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Insights | 20-12-2023
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…
