Today, we announced a business partnership with Video Research Ltd. (VR) to create a standard and common digital (PC and mobile) audience measurement service for the Japan market.  Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising.

The VR and Nielsen partnership will measure the reach of content and advertising across Japan via PC and mobile devices to strengthen internet audience measurement indices and advertising effectiveness services for the Japanese market. The goal of the partnership is to drive further activation of the internet media and ad market in Japan.

The partnership will involve both Nielsen and VR making a cross-investment in the respective company’s subsidiary organisations, Video Research Interactive Inc. (“VRI”) and Nielsen Digital Co., Ltd. (“Nielsen Digital”). Under the newly formed partnership, VRI and Nielsen Digital will create an audience measurement metric that integrates methodologies for internet advertising, content and video, explores opportunities for technical collaboration to drive the integration process, jointly develops digital audience measurement indices, and sells mutual products.

"尼尔森数字公司总裁 Jun Miyamoto 说："近年来，日本媒体行业经历了前所未有的变化，我们的客户需要新的创新指标来帮助他们在这些变化中保持领先。"我们很高兴能与 Video Research 建立新的合作关系，并期待为日本消费者的媒体习惯带来新的启示。

"Video Research Interactive 总裁兼首席执行官远藤俊之表示："我们很高兴通过这一新的合作关系与尼尔森数字公司开展更紧密的合作。"尼尔森数字公司和 Video Research Interactive 的受众测量和分析能力是无与伦比的，这种合作关系将为日本媒体和广告业的发展做出贡献。