New York, NY – Sept. 7, 2017 – Nielsen Brandbank, a global leader in digital product content for e-commerce and mobile retail, announced today the launch of its first, full-service content studio in the U.S. Continuing its global expansion, this new studio will bring Nielsen Brandbank’s best-in-class tools and capabilities into the U.S. market, enabling fast-moving consumer goods (FMCG) manufacturers to more cohesively create, enhance, optimize and distribute rich and consistent product content across all digital selling platforms, in a one-stop-shop environment.
Nielsen Brandbank’s first U.S. studio will be based out of Green Bay, Wis. The high-end studio will have the capabilities to create mobile optimized imagery, in-store display data and packaging data captured in line with shoppers’ growing content demands – making it one of the most extensive and well equipped digital content studios in the country. Nielsen Brandbank ensures an unmatched level of quality and accuracy by capturing images and data from product samples.
For Nielsen’s clients, Brandbank will capture/ingest, manage and distribute product content on behalf of manufacturers, adhering to retailers’ requirements for data attributes and formatting. Nielsen Brandbank’s highly skilled team, and bespoke, high-spec equipment, will bring completeness to the market with the in-house capabilities to handle all aspects of the content management process, including: the capturing of product images and product data optimized for mobile commerce, weights, dimensions and the ability to capture images for space planning. Complimentary services such as rich content management platforms, product scale icons and access to planogram content for product categories will also be offered to all clients.
“In today’s fragmented, U.S. retail marketplace, accurate and complete product information is critical to winning shoppers’ purchases and loyalty,” said Ray D’Aprile, North American Commercial Director for Nielsen Brandbank. “Having expanded to more than 10 countries over the last five years, we are continuing our goal to enhance the online shopping experience globally, through the provision of rich and consistent product content. We are excited to launch our studio services into the U.S. market and look forward to becoming the preeminent, cohesive content hub for U.S. FMCG manufacturers.”
Nielsen Brandbank brings a competitive advantage to the U.S. market with a proven managed service model that spans Europe and Asia. Today, Nielsen Brandbank works with more than 200 major retailers and 7,000 suppliers globally and is a Walmart-preferred content service provider.
For more information on Nielsen Brandbank’s capabilities and new U.S. studio, please visit Brandbank.com/us/suppliers.
ABOUT BRANDBANK
Brandbank is the world’s leading product content creation management and publishing solution for multi-channel retailing. The business works with major multi-national grocery and health & beauty retailers and over 7,000 CPG suppliers in 16 markets. It helps them to create or capture manage and distribute product content, which is optimized for shopper marketing and category planning. Brandbank helps manage the relationship between retailer and supplier communities—minimizing duplication of effort and wasted budget, and maximizing the value of product content. This enables businesses to publish rich product content for a range of applications, from e-commerce sites and mobile shopping apps, to virtual merchandising and offline print media. It distributes in excess of 50 million digital product assets to retailers, wholesalers and food service businesses every year.
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，提供对消费者观看和购买内容的全面了解。尼尔森的 "看"（Watch）业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。
联系
Genevieve Aronson: genevieve.aronson@nielsen.com, 646-654-5742
