纽约州纽约市 -2021 年 7 月 8日 -全球数据、测量和分析公司尼尔森（NYSE：NLSN）收购了法国巴黎领先的电视归因供应商和广告监测公司 TVTY。财务条款未披露。 

TVTY 提供广泛的成果功能，可改善电视营销活动的执行。TVTY 的解决方案使广告商和广告代理公司能够根据对其业务最重要的结果无缝优化其支出。TVTY 将补充和扩展尼尔森的 TV Attribution 和 Ad Intel 服务。 

尼尔森首席增长官兼国际总裁肖恩-科汉（Sean Cohan）说："我们很高兴欢迎 TVTY 加入尼尔森大家庭。收购 TVTY 符合尼尔森的战略，即提供跨媒体成果作为受众测量的补充。TVTY 增强了尼尔森通过分析确定受众规模的能力。尼尔森为营销人员提供全渠道搜索、兴趣和销售指标，使他们能够快速、精细地开展业务。我们提供宝贵的数据洞察力，用于规划、优化和评估跨渠道和市场的支出绩效。我们将携手为营销人员创造更美好的媒体未来。  

TVTY 首席执行官 Eliott Reilhac 补充说："我们相信，电视广告将越来越多地根据业务成果进行购买和优化。我们非常感谢充满热情的团队、合作伙伴和客户，是他们让我们建立了实现这一新现实所需的平台。今天，我们谦卑地加入尼尔森大家庭，我们知道没有比这更好的地方来实现我们在全球范围内的愿景。

TVTY 是一家科技公司，在纽约、伦敦、马德里、巴黎和里昂设有分支机构，业务遍及全球 20 多个国家。TVTY 为顶级品牌提供优质广告解决方案。 

前瞻性声明

This communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements include those related to the acquisition, as well as those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen’s business, the final calculation of the gain on the sale with respect to our Global Connect business, which is currently pending finalization of various estimates, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://preprod.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission. Please consult these documents for a more complete understanding of these risks and uncertainties. This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law.