Insights | 23-08-2022
ROI data can help buyers and sellers navigate media valuation in an expanding media landscape
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose challenges for…
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As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose challenges for…
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the returns…
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief…
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows that in these…
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