Insights | 23-08-2022
ROI data can help buyers and sellers navigate media valuation in an expanding media landscape
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose challenges for…
Insights
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Insights | 22-07-2022
It’s true: You really do need to spend money to make money
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the returns…
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Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 12-04-2022
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief…
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Insights | 12-04-2022
Nielsen Annual Marketing Report: Era of Alignment
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
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Insights | 17-02-2022
Build trust to build trial: Trustworthy channels can help
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows that in these…
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