News Center | 13-11-2024
Gracenote Launches New Data Hub Illuminating Content Insights Across Industry’s Leading SVOD Services
Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the…
News Center
News Center | 25-07-2024
Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with…
Insights | 02-05-2024
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
Insights | 08-02-2024
The global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry…
Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…
Insights | 19-10-2023
As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Insights | 12-09-2023
Hispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch…
Insights | 06-09-2023
Media metadata: The essential piece to success in streaming
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
