Representation matters

For many African Americans, content is a common language and overall,. Black audiences spend more time with media than any other group in the U.S. Black America represents a unique opportunity for brands and content providers combining cultural influence, media engagement and substantial buying power. Like all viewers, how Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. Here’s where you will find the latest Nielsen insights on Black and African American viewership trends, media representation and cultural influence.

Nielsen Diverse Intelligence Series

Our Diverse Intelligence Series explores diverse audiences’ unique media consumption habits and representation in media. The series is an industry resource to help brands better understand and reach diverse audiences. Below are highlights from our 2024 report: The global Black audience: reshaping the future of media.

Past Black/African American Reports

Amplifying Black voices in media
Black couple streams content
Power of the Black community: From moment to movement
A Black family watches TV together
The new Black family culture: Navigating crises through content
Black couple streams content

About the Community

Supporting Black-owned media

“Buying Black” isn’t just a priority for diverse consumers, it’s an increasing focus among advertisers across the media industry. Today, the need for trusted voices to herald the issues, trends and triumphs of Black America remains clear. After the reckoning of 2020, brands and advertisers acknowledged Black-owned media as an integral missing piece in their efforts to not only reach but advocate for Black communities.

How We Reach Out

Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.

Stacie deArmas

SVP, Diverse Insights & Initiatives

Charlene Polite Corley

VP, Diverse Insights & Initiatives

Patricia Ratulangi

VP, Communications – Diversity, Equity & Inclusion

Check out insights on Asian Americans and Hispanics/Latinos.

Your Privacy Matters

Your voice, your preferences and the power you yield as a consumer matter. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.