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Market Segmentation Process | Sponsorship | Nielsen Scarborough Case Study

0 minute read | August 2013

Sports teams receive revenue from ticket sales, advertising and sponsorships. These sources of revenue ebb and flow along with the success and longevity of the franchise, so it’s critical for the owners to find the most efficient levels of each revenue stream within the laws of supply and demand. For most sports teams, the supply is a known entity. It’s the demand for different kinds of tickets and the ability to attract sponsors that are the difference between a thriving and a struggling franchise.