Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights >

2022 Retail Barometer

1 minute read | May 2022

In this second annual report using the latest research from Nielsen, DBM Atlas and Zip, we uncover how consumers plan on spending as Australia moves toward an endemic approach to COVID-19.

It’s been two years since Australia imposed some of the world’s strictest COVID-19 restrictions. Thankfully, the rise in vaccines has resulted in many consumers largely resuming many of their traditional routines – in-store shopping, visiting entertainment venues, attending live sports, and travelling. 

The opening of metro, regional and interstate borders, the reinstatement of airline travel and relaxed restrictions on indoor and outdoor gatherings, means Aussies are finally in a position to work and socialise in a way that almost resembles pre-pandemic times.

Related tags:

  • Amplifying Black voices in media

    This report explores ways that brands and advertisers can create connections within the Black community, and how they can…

  • In the search for growth, what’s a media seller to do?

    For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…

  • Breakthrough ROI depends on optimized media spending

    Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…