Insights | 28-06-2022
Brands are tracking hashtags to find engaged audiences
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and…
Insights
Insights | 27-06-2022
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who…
Insights | 19-12-2016
Tops of 2016: Books
With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how…
Insights | 16-11-2016
Are Kids and Teens in the U.K. and U.S. Reading for Fun?
From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing…
Insights | 18-08-2016
Textbook Trends: How U.S. College Students Source Course Materials
Digital platforms and devices have fundamentally transformed the undergraduate and graduate experience, but an old school…
Insights | 05-07-2016
A Profitable Affair: Opportunities for Publishers in the Romance Book Market
With its handsome sales figures, ardent digital audience and swelling new sub-genres, today’s Romance book market…
Insights | 29-06-2016
New Zealanders Open their Laptop Lids Instead of their Wallets
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen…
Insights | 31-05-2016
2015 U.S. Book Industry Year-End Review
Sales of traditional print books increased almost 3% in 2015, while sales of e-books dipped 13%. That said, however,…
Insights | 26-05-2016
Romance Readers By the Numbers
No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough sub-genres to keep…
Insights | 22-03-2016
Read All About It: India’s Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India…
