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Brands are tracking hashtags to find engaged audiences
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between…
Insights
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A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for…
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Tops of 2016: Books
With an endless stream of entertainment from movies to video games (not to mention an interesting political…
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Are Kids and Teens in the U.K. and U.S. Reading for Fun?
From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a…
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Textbook Trends: How U.S. College Students Source Course Materials
Digital platforms and devices have fundamentally transformed the undergraduate and graduate experience, but an…
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A Profitable Affair: Opportunities for Publishers in the Romance Book Market
With its handsome sales figures, ardent digital audience and swelling new sub-genres, today’s Romance book…
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New Zealanders Open their Laptop Lids Instead of their Wallets
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from…
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2015 U.S. Book Industry Year-End Review
Sales of traditional print books increased almost 3% in 2015, while sales of e-books dipped 13%. That said,…
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Romance Readers By the Numbers
No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough…
