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Embracing upfront opportunities in the modern media environment
Navigate the 2026 upfront marketplace with Nielsen’s Planning Series. Optimize your strategy across sports,…
Insights
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News Center |
When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
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10 things to know about AANHPI audiences in 2026
#1 61% of AANHPI ad supported TV time is spent with streaming. AANHPI audiences spend more time streaming than…
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Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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The math behind the meals
Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s…
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The Record: Q4 U.S. audio listening trends
Discover the latest audio consumer listening trends in Nielsen’s The Record for Q4 2025.
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Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
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Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
