2023 Women’s World Cup tournament predictions
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us…
Resources
Winning for the long-term: Investing in diverse-owned media
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
Explore the representation of diversity and inclusion on TV
The data underpinning Nielsen’s recent Inclusion on TV report is available to help the media industry learn…
Helping advertisers walk the diversity talk
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their…
CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide…
CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including…
4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and…
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and…
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve…
