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Australians Aged 50+ Spent Most Time Online With News – Desktop Remains Device Of Choice

2 minute read | November 2018

SYDNEY, AUSTRALIA, 12 NOVEMBER 2018 – Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52%) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus.  

Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49%) of all time, followed by smartphones (35%) and tablets (16%).  

October 29 was the peak day of the month for Australians spending time consuming news content online, up 15% compared to the average days that month. This aligns with the Lion Air plane crash that took place in Jakarta the same day.

For yet another consecutive month, was ranked number one in terms of highest unique audience (9.8 million) according to Nielsen Digital Content Ratings monthly-tagged data for October 2018. This was followed by (8.5 million) and then ABC News Websites (7.9 million). Fourth place was (7.4 million).  

Next in the Nielsen news rankings was Daily Mail Australia (6.2 million), followed by Yahoo7  (4.3 million) in sixth position.

In seventh position was The Guardian (4.2 million), followed by Fairfax Digital Regional Network   with a unique audience of 3.3 million. In ninth place was The Age (2.9 million) followed by The Daily Telegraph (2.9 million).     

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.

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Jackie Helliker

+61 403 074 864