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Australia’s top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report

2 minute read | February 2024

Sydney, Australia – February 1, 2024 Data released today by Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation in 2023.

Nielsen’s list of Australia’s Top 20 highest spending advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and December last year.

Retail giant Harvey Norman topped the list, cementing its place as the nation’s biggest advertiser, followed by Woolworths and McDonald’s, respectively.

Tesltra was the highest spending telco, coming in at number 8, while Sportsbet was the highest spending gambling service, with 16th place on the list. 

Uber made its Top 20 debut, placing 19th, while Toyota was the highest spending auto brand of 2023, coming in at number 14.

Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “The Ad Intel spend data for 2023 is pretty telling – marketers aren’t just relying on advertising, they’re its biggest champions. They know it’s still the best and most economical way of forging lasting connections between brands and consumers. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition.”

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.

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Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
+61 404 088 462