Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
Insights
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Insights | 09-09-2021
Can Tesla continue to grow without mass marketing?
As the EV market heats up in the auto industry, can a company that shuns traditional advertising continue to…
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Insights | 04-08-2021
Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
Amid the global semiconductor shortage, U.S. auto manufacturers will need to focus on brand-building marketing…
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Insights | 04-03-2021
The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today’s era of…
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Insights | 04-08-2020
Digital and Omnichannel Sweet Spots for Auto Advertisers
In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop…
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Insights | 31-07-2020
Rev Up Your Auto Marketing with Multicultural Consumers
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry,…
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Insights | 30-07-2020
Multicultural Consumers Consider More Auto Brands on the Path-to-Purchase
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the…
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Insights | 28-07-2020
Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct…
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Insights | 07-07-2020
Driven to Action: Podcast Listeners are a $302 Billion Opportunity for the Auto Market
Podcast listeners should be high on any auto marketer’s list. According to a recent analysis, 35.8 million…
