Insights | 08-02-2024
Creating connections with Black Americans across media
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to…
Insights
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers,…
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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and…
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Insights | 18-05-2022
Confronting myth and marginalization
This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report…
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Insights | 14-02-2022
Black History Month, Lunar New Year overlap is the perfect time to share our stories and listen to others
This year, with the racial reckoning in the country and the intersection of Black History Month and Lunar New…
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Insights | 09-12-2021
Closing the gap for South Asian representation on screen
News and reality are the most inclusive genres across the top 10 most inclusive programs for South Asians,…
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Insights | 09-12-2021
Being seen on screen 2021
According to our latest Diverse Intelligence Series report, Nielsen data for the 2020-2021 TV season shows that…
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Insights | 22-11-2021
Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with…
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Insights | 28-06-2021
Cannes LIONS Live 2021: Measuring Progress Toward Better Representation in Content
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive…
