Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

TV Ratings for Major Sporting Events Over-index In More Affluent U.S. Homes

1 minute read | January 2011

From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S.

But ratings tell only part of the story about the appeal of sports to advertisers. Nielsen’s Year in Sports 2010 reveals that households earning more than $100,000 are more likely to watch major sporting events like the Super Bowl, World Series or World Cup.


The report also provides detail and insight on online buzz, advertising effectiveness, and the power of sports figures to endorse brands.

Download Nielsen’s State of the Media: Year in Sports 2010.

Related tags:

  • Counting every voice: How to power a better media future for all

    Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…

  • 2023 Women’s World Cup tournament predictions

    Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us through…

  • Women’s sports viewership on the rise.

    Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can…