Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

Q2 2013 Cross-Platform Report: Viewing on Demand

1 minute read | September 2013

While the DVR has become a staple in 50 percent of U.S. homes and has helped changed the way consumers watch video, it’s not the only way consumers can watch on their own terms. Homes without the additional hardware are just as able to enjoy the experience of watching on their own time and at their own leisure thanks to expanding video on demand (VOD) accessibility.

According to Nielsen’s Q2 2013 Cross-Platform Report, set-top box VOD is found in about 60 percent of U.S. households—up from 37 percent in 2008. While the technology has been available for over a decade, it wasn’t always in demand. Consumers initially found the interface difficult to use, and program distributors were wary of delivering content when the audience couldn’t be measured, and therefore outside of their window of monetization. Because of these issues, VOD options for the consumer were often limited to old shows or past seasons of shows.

Over the past year, however, networks have stepped up their efforts to make more recent content available, including recently telecast content and multiple episodes from the current season. VOD access is also much more user friendly than it has been in the past.

Related tags:

  • As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending

    As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.

  • Beyond today: Why long-term marketing drives business longevity

    To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…

  • Hispanics lean into streaming, but still find accurate representation lacking in media

    Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…