Skip to content
02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

Global Adview Pulse Lite, Q4 2014

1 minute read | March 2015

After notable cooling in the third quarter, global ad spending continued the trend further into the fourth quarter, as brands invested equivalent amounts to what they spent in Q4 2013.

While the U.S. midterm elections took place in November, ad spending increased just enough to keep the U.S. at a slight -0.4% decline, while Canadian advertisers were even more cautious, as investments declined -7.4% during the fourth quarter.

Ad spending in the Asia-Pacific ended the year down -0.2%, largely because China and Japan each reported dips in ad spending in the fourth quarter. Better news came from the previously ailing region of Western Europe, which saw spending grow 1.5% for the full year of 2014.

Latin America’s media spending increased by 13.9% during 2014, but these resulted were heavily driven by the FIFA World Cup. After slowing growth in the third quarter (1.5%), the Middle East and Africa’s ad market gained momentum in the fourth quarter, growing by 7.1% and ending the full year at +4.9%.

Related tags:

  • Examining LGBTQ+ representation in media and advertising

    Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…

  • After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation

    The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…

  • Sponsor patches on MLB jerseys are more than what they seam

    For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off, the upcoming…