Immersive technology and virtual reality were once technologies of the future. But now, these systems have jumped off the pages of sci-fi novels and become realistic marketing tools for the next generation of TV brand advertisers. As these immersive technologies become more mainstream, the demand for guides on creating content for these systems has never been higher. YuMe partnered with Nielsen Consumer Neuroscience to study the impact of immersive content in this new age of advertising.
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