Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.
Technology, like voice activated smart speakers, continues to drive changes for how listeners are crafting and shaping their own music experience. Voice-activated device users are among music’s fastest-growing consumer bases. They spend more than two times than the general population on music on an annual basis, and smart-speaker music listeners spend an additional $50 per year on music compared to the average smart-speaker owner.