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Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19

1 minute read | September 2020

To say 2020 has been marked by challenge and volatility—among consumers as well as businesses large and small—is an understatement. Companies have been forced to be agile, flexible and, in many cases, have transformed their operations in order to continue to function as a result of today’s new normal.

However, times of great distress can also spark innovation and ingenuity. As a media owner, programmer, brand or marketer, how can you better understand these shifting habits in order to capitalize and reach your consumers, both today and tomorrow?

Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen’s Total Audience Report: Special Work From Home Edition.

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